• Developed and executed a comprehensive brand and marketing masterplan, including 360 branded campaigns through ATL, BTL, TTL, and digital media, ensuring consistent delivery of key messages across Indonesia and Vietnam.
• Measured and analyzed the effectiveness of marketing campaigns, focusing on ROI and KPIs, to drive continuous improvement and success.
• Managed and coordinated efforts with internal teams, external vendors, and creative agencies across all online and offline channels.
• Established strategic collaborations with campus clinics, pharmacies, gyms, offline stores, and various brands (Purbasari, Sovia Jewelry, NVMEE, Demo Bar, Happy Go Lucky, Active Wear, Sugar, DJSPORT, HOM Gym, Anytime Fitness etc.) to enhance co-branding opportunities and boost sales.
• Led sponsorship initiatives for major sports events to increase brand awareness and drive sales during brand activities.

Achievements

• Awarded the prestigious Brand Choice Awards for outstanding brand maintenance and online sales growth within a single quarter.
• Achieved the number one sales position across major marketplaces such as Shopee, TikTok Shop, and Tokopedia, demonstrating market leadership and consumer trust.
• Successfully developed and launched multiple new products, surpassing sales targets and establishing a strong market presence in both Indonesia and Vietnam.
• Established a strong partnership with TikTok Indonesia, significantly boosting brand exposure, awareness, and sales conversion.

• Developed and executed a comprehensive brand and marketing masterplan, including 360 branded campaigns through ATL, BTL, TTL, and digital media, ensuring consistent delivery of key messages across Indonesia and Vietnam.
• Measured and analyzed the effectiveness of marketing campaigns, focusing on ROI and KPIs, to drive continuous improvement and success.
• Managed and coordinated efforts with internal teams, external vendors, and creative agencies across all online and offline channels.
• Established strategic collaborations with campus clinics, pharmacies, gyms, offline stores, and various brands (Purbasari, Sovia Jewelry, NVMEE, Demo Bar, Happy Go Lucky, Active Wear, Sugar, DJSPORT, HOM Gym, Anytime Fitness etc.) to enhance co-branding opportunities and boost sales.
• Led sponsorship initiatives for major sports events to increase brand awareness and drive sales during brand activities.

Achievements

• Awarded the prestigious Brand Choice Awards for outstanding brand maintenance and online sales growth within a single quarter.
• Achieved the number one sales position across major marketplaces such as Shopee, TikTok Shop, and Tokopedia, demonstrating market leadership and consumer trust.
• Successfully developed and launched multiple new products, surpassing sales targets and establishing a strong market presence in both Indonesia and Vietnam.
• Established a strong partnership with TikTok Indonesia, significantly boosting brand exposure, awareness, and sales conversion.

• Developed and executed a comprehensive brand and marketing masterplan, including 360 branded campaigns through ATL, BTL, TTL, and digital media, ensuring consistent delivery of key messages across Indonesia and Vietnam.
• Measured and analyzed the effectiveness of marketing campaigns, focusing on ROI and KPIs, to drive continuous improvement and success.
• Managed and coordinated efforts with internal teams, external vendors, and creative agencies across all online and offline channels.
• Established strategic collaborations with campus clinics, pharmacies, gyms, offline stores, and various brands (Purbasari, Sovia Jewelry, NVMEE, Demo Bar, Happy Go Lucky, Active Wear, Sugar, DJSPORT, HOM Gym, Anytime Fitness etc.) to enhance co-branding opportunities and boost sales.
• Led sponsorship initiatives for major sports events to increase brand awareness and drive sales during brand activities.

Achievements

• Awarded the prestigious Brand Choice Awards for outstanding brand maintenance and online sales growth within a single quarter.
• Achieved the number one sales position across major marketplaces such as Shopee, TikTok Shop, and Tokopedia, demonstrating market leadership and consumer trust.
• Successfully developed and launched multiple new products, surpassing sales targets and establishing a strong market presence in both Indonesia and Vietnam.
• Established a strong partnership with TikTok Indonesia, significantly boosting brand exposure, awareness, and sales conversion.

• Developed and executed a comprehensive brand and marketing masterplan, including 360 branded campaigns through ATL, BTL, TTL, and digital media, ensuring consistent delivery of key messages across Indonesia and Vietnam.
• Measured and analyzed the effectiveness of marketing campaigns, focusing on ROI and KPIs, to drive continuous improvement and success.
• Managed and coordinated efforts with internal teams, external vendors, and creative agencies across all online and offline channels.
• Established strategic collaborations with campus clinics, pharmacies, gyms, offline stores, and various brands (Purbasari, Sovia Jewelry, NVMEE, Demo Bar, Happy Go Lucky, Active Wear, Sugar, DJSPORT, HOM Gym, Anytime Fitness etc.) to enhance co-branding opportunities and boost sales.
• Led sponsorship initiatives for major sports events to increase brand awareness and drive sales during brand activities.

Achievements

• Awarded the prestigious Brand Choice Awards for outstanding brand maintenance and online sales growth within a single quarter.
• Achieved the number one sales position across major marketplaces such as Shopee, TikTok Shop, and Tokopedia, demonstrating market leadership and consumer trust.
• Successfully developed and launched multiple new products, surpassing sales targets and establishing a strong market presence in both Indonesia and Vietnam.
• Established a strong partnership with TikTok Indonesia, significantly boosting brand exposure, awareness, and sales conversion.